Anirudh andrew purohit 
Digital Marketer
CONTACT 
andrew.apbf@gmail.com
Ph.6465528196
 New York 11222

EDUCATION
Digital marketing course
Tech group of America-
Jan 2021
Master s degree 
MLSU
2004 - July 
SKILLS
Salesforce
Paid acquisition (Facebook, Instagram, AdWords, Youtube)
A/B testing (Optimizely)
Google Analytics, FullStory
Microsoft Excel, Google Sheets
SEO
Email marketing
CAREER OBJECTIVE 
Digital marketer with 5+years of experience building paid and organic marketing funnels for Tech ,FMCG companies. Marketing efforts I have overseen have generated roughly remarkable lifetime revenue for the businesses I’ve worked with.
WORK EXPERIENCE 
Digital Marketing Manager 
Tech group of America
January 2021 - current/New York, NY
Strategized, developed, and managed paid digital marketing campaigns across AdWords, Instagram, and Facebook .
Created reporting around paid marketing funnels and leveraged this reporting to incrementally improve the conversion rate of the paid funnel by 220% 
Developed robust conditional email campaigns based on customer interactions with the platform that improved monthly retention rate by 17% .
Launched an SEO campaign that targeted high volume and long-tail keywords that generated 10,000 unique visitors and 150 customers each month 
Established an in-house knowledge base of all marketing content that was leveraged by the sales team to improve customer lifetime value by 26% 
Digital and Sales Marketing Analyst -New York City 
Vadilal ice cream
Dec.2017- January 2019/ Newark 
Email marketing 
sales campaign 
Direct sales