How Drupal Can Make Online Marketing Easy

Safia.f.mohiuddin | Updated 24 Aug 2021 | 3 min read

Drupal scores better than most platforms for Online Marketing success. For a large part of the online marketing community, this might sound cynical owing to popular Drupal myths. However, Drupal is one of the most powerful content management platforms enjoying a high ranking.

Drupal SEO-friendly features help websites achieve better ratings on the search engine for the same kind of content. On the periphery, Drupal does this through several inbuilt features:

Clean, readable URLs enabled with content rendering through meta tags and XML sitemaps
Link building through its authoritative ranking, resulting in quality back links
Seamless connectivity to social media platforms right from your website

Further to this, Drupal supports the creation of quality content, delivered through web standards compliant, search engine friendly websites with the best features to support its management and presentation.

Incomparable Content Handling Mechanisms through Drupal

Multiple Content Types

With Drupal, you can easily create content that creates value, in multiple formats including pages, blogs, books, articles, polls, videos, and podcasts.

Most of the content features offered through the Drupal platform are available either out-of-the-box or through extensible modules allowing the creation of new content types such as FAQs, press releases, complex listings, or testimonials without much effort.

In addition, while creating custom content types, Drupal allows comprehensive control over form fields and the way they are displayed.

Flexible Content Presentation

Drupal allows mobile-friendly interfaces and interoperability between multiple device platforms encapsulating user experiences unique to each device and built according to the needs of different target markets.

Effective Content Management

Drupal enables role-based permissions, allowing multiple bloggers to handle content securely. With Drupal, it is possible to grant limited permissions for the publishing of content and display content with discretion only to the relevant audience.

Drupal’s Online Marketing and Social Media Integration Strategies

Drupal development companies enable a broad scope of solutions to help you execute an effective online marketing and social media plan:

Drupal is both flexible and agile and enables websites to integrate seamlessly with other blogs, ratings, and wikis for greater online market reach.
Digital marketers can easily manage content for intensive campaigns involving multiple marketing channels and multiple web platforms.
Personalization features built into Drupal allow websites to be delivered to multi-lingual audience from a centralized dashboard.
Digital analytics and website performance can be easily tracked through Drupal to analyze visitor behavior and traffic.
Drupal modules that can take care of your specialized website needs including e-commerce transactions, currency conversions or calculation intensive functions.
By enabling creation of compelling landing pages and call to action controls, Drupal serves as an ideal platform for lead management and marketing automation.

As a final point, Drupal offers high security to configuration files and backs up any user concerns through security support offered by drupal.org.

Zyxware helps progressive organizations embrace Drupal for smart & secure online marketing. Our expertise with Drupal can deliver the right combination of modules from a plethora of available features to help you meet your online marketing goals effortlessly. To know more about what we can do in Drupal, get in touch with us.