Case Studies

The News Minute (TNM), a leading Indian digital news platform, sought to enhance user engagement by gaining deeper insights into how readers interact with their content. The project involved implementing a robust tracking system to monitor user behaviors such as page visits, time spent, scroll depth, and engagement by subscribed users. We designed and integrated a tracking solution using JavaScript, Google Tag Manager (GTM), and Google Analytics 4 (GA4). A custom Data Layer captured key user actions, which GTM processed and sent to GA4 for real-time analytics. The Drupal GA module was also configured to support event-based tracking without affecting existing workflows. The result was a seamless, reliable tracking system that provided TNM with actionable insights. This led to improved content targeting, increased user engagement, and more accurate conversion tracking. TNM can now make data-driven decisions to refine their content strategy and deliver a more personalized user experience.

Bartel Taylor and Associates (BTA), a legal firm based in Victoria, sought a streamlined system to manage infringement notices efficiently. To address this, a customized Drupal platform was developed with role-based dashboards for anonymous users, BTA staff, and clients, allowing tailored access and actions. The system enabled anonymous infringement submissions, dynamic case tracking, and an appeal process managed through taxonomy states, supported by automated email notifications. Custom workflows ensured each user role interacted only with relevant data, minimizing errors and confusion. API integration allowed clients to directly submit infringement notices, enhancing efficiency and response times. The solution significantly improved BTA’s case management, reduced manual effort, and provided a more organized and transparent experience for internal teams and clients, reinforcing BTA’s role as a reliable legal partner.

TheDropTimes (TDT), a Drupal-focused news portal, sought an efficient and automated way to manage and distribute newsletters. To address this, a system was developed using Drupal and Mailchimp, leveraging RSS feeds for content automation. The solution enabled the editorial team to create structured newsletters within Drupal, incorporating both original and referenced content. A custom RSS feed view was built to support Mailchimp’s RSS-to-Email automation, ensuring seamless formatting and scheduling. The Mailchimp template was customized for optimal rendering, and subscriber management was improved through integrated sign-up forms and OptinMonster popups. The result was a fully automated, GDPR-compliant newsletter system that reduced editorial workload, improved engagement, and increased subscription rates. This approach offers a scalable solution for any Drupal site seeking efficient, automated newsletter distribution.

To boost organic traffic and enhance content discoverability, TheDropTimes—a Drupal-focused news portal—implemented a dynamic page generation system tailored to real user search behavior around Drupal events and jobs. Using Drupal Views and Search API, the system automatically creates pages based on parameters such as location, type, mode, category, and date. This scalable solution not only eliminates the need for manual page creation but also significantly increases SEO reach by dynamically including only relevant pages in the XML Sitemap, ensuring optimal indexing by search engines. Internal linking blocks further retain users and strengthen site structure. An admin interface was developed to allow templated descriptions and token-based FAQ sections, ensuring that each page is unique and highly relevant. As a result, TheDropTimes saw measurable improvements in search rankings, user engagement, and editorial efficiency.

Manappuram Finance Limited, a prominent NBFC in India, sought to enhance its website’s lead generation capabilities by implementing a secure and user-friendly “Enquire” form. The objective was to provide a seamless customer experience while ensuring data authenticity through OTP verification and reCAPTCHA, in line with TRAI guidelines. A key challenge was limited QC access to the client-managed Lead Management System (LMS), which made it difficult to validate form submissions end-to-end. The team overcame this by collaborating closely with the client, using real user data, and coordinating joint testing efforts. As a result, the form was implemented successfully, achieving a defect-free, secure, and scalable solution that improved customer trust and significantly boosted lead generation.

LUXVT is a digital platform that supports real estate agents across the U.S. and Canada, helping them market luxury properties to high-end homeowners. As the platform grew, manual data entry and disconnected systems created inefficiencies, limiting scalability and hindering real-time insights. To address this, LUXVT aimed to integrate Drupal with Zoho CRM, automating the flow of agent and property data to improve accuracy, reduce delays, and support business growth. Our team developed a custom Drupal module that mapped critical fields like agent details and property listings to corresponding Zoho CRM modules. The integration included secure API connections, token refresh mechanisms, and automated workflows for managing contacts, accounts, products, and sales orders. Features like error logging and auto-retry ensured reliable synchronization, while phased deployment allowed for smooth implementation and scaling. The solution led to an 85% reduction in manual data entry, faster lead processing, and improved client engagement through real-time updates. Consolidated data empowered the marketing team with better insights, enabling more effective targeting and follow-ups. With increased operational efficiency and scalability, LUXVT is now better equipped to serve agents and grow its presence in the luxury real estate market.

LUXVT, a digital platform supporting luxury real estate agents across the U.S. and Canada, sought to improve the way agents present property listings. Previously limited to a single standardized template, the platform lacked flexibility, preventing agents from tailoring listings to suit unique branding or marketing goals. To solve this, a customizable listing experience was implemented using a decoupled Drupal backend integrated with a Next.js frontend. Agents can now personalize listings through a range of features—selectable fonts and color schemes, hero images or videos, video and aerial footage uploads, custom subdomains, and branded logos. A user-friendly backend form and robust API service support these customizations, ensuring seamless data flow between the backend and frontend. The outcome is a highly flexible, visually rich platform that allows agents to deliver distinctive property presentations, stand out in a competitive market, and enhance engagement with potential buyers. Faster load times, improved scalability, and positive feedback from users highlight the success of the Next.js integration, positioning LUXVT as a forward-thinking leader in real estate tech.

The UNESCAP Voluntary Local Review (VLR) platform was developed to help local governments track progress toward the UN’s Sustainable Development Goals through an accessible, engaging, and user-friendly website. The project focused on delivering a clean, interactive UI with minimal custom JavaScript to manage costs while promoting intuitive navigation and content discovery. Using Drupal’s built-in features, including the Books module, the platform enabled easy content management and incorporated gamified elements like progress tracking and badges to boost user engagement. The responsive design ensured accessibility across devices. The result was a significant increase in user interaction, longer session durations, and positive feedback from researchers and policymakers.

To enhance their digital campaign effectiveness, Manappuram Finance Limited required a responsive, high-converting landing page. The project utilized Drupal Bootstrap Layout Builder to create a standardized, no-code system for faster page development and easy content management. The solution addressed key challenges such as UI/UX, mobile responsiveness, performance, SEO, and integration with backend systems. By collaborating with design and marketing teams, the team built a visually engaging and accessible layout with reusable components, optimized performance (via lazy loading, caching, and asset minification), and ensured compliance with WCAG 2.1 and GDPR standards. The standardized grid system benefited marketers, developers, and diverse user groups, allowing flexibility, quick design adjustments, and consistent branding. The result was a fully responsive, SEO-friendly, and secure landing page that improved campaign turnaround times, mobile experience, and user engagement, while reducing development dependency—empowering Manappuram to execute marketing campaigns more efficiently and independently.

Manappuram Finance Ltd., a major Indian NBFC, sought to accelerate its digital marketing efforts by eliminating developer dependency for campaign landing pages. The company needed faster campaign execution, centralized performance data, more real-time updates and readiness for data-driven insights. To address this, a Drupal-based landing page builder was implemented using layout builder modules and reusable components, allowing the marketing team to independently create, update, and analyze landing pages. The result was a drastic improvement in campaign launch speed—from 3 days to 3 hours—enhanced agility, and improved decision-making through centralized campaign data, all while reducing reliance on IT teams.

LuxVT, our client, is a leading real estate technology company, known for connecting agents, brokers, and buyers through its digital platform, faced operational inefficiencies due to manual subscription management. Their customer data had to be entered into Zoho CRM by hand, renewals were tracked manually, and payments were managed separately—leading to delays, errors, and missed revenue opportunities. To resolve this, we developed a comprehensive CRM integration that automated the subscription workflow. Using Zoho’s APIs, we enabled automatic account creation, seamless plan upgrades, and real-time data synchronization. We also integrated a payment gateway for auto-renewals and created a dashboard for agents to monitor their subscription status. The transformation was significant. Onboarding time dropped by 60%, errors in subscription tracking reduced by 90%, and upsell conversions increased by 15% thanks to intelligent prompts. The client now benefits from streamlined operations, improved customer experience, and stronger revenue performance—proof that strategic automation can drive meaningful business growth.

To enhance citizen engagement, Government of Jamaica undertook the revamp of its Open Data Portal—a platform housing thousands of datasets with visual interfaces such as charts and graphs. Given the diverse levels of digital access among users, it was critical to ensure that the portal functioned seamlessly across a wide range of devices and browsers. However, since the portal was hosted in a secure, VPN-protected environment, traditional compatibility testing using BrowserStack was not feasible, often resulting in ‘ERR_CONNECTION_REFUSED’ errors. To overcome this, the team enabled BrowserStack’s Local Testing feature, which allowed them to securely connect the remote testing platform to the internal, firewalled environment. This solution enabled comprehensive cross-device and cross-browser validation without compromising portal security. As a result, the portal could be rigorously tested and optimized while remaining protected. This approach ensured that citizens could access vital public data reliably, regardless of their device or browser, thereby supporting the agency’s mission of inclusive, data-driven governance.

LUXVT, a luxury real estate marketing platform, needed to improve its inquiry process to enhance buyer-agent communication and boost lead conversions. The existing system was inefficient, leading to missed opportunities and user frustration. The project focused on redesigning and testing the Inquiry Submission Form to allow users to either send a direct message or request a callback with a preferred time slot. Key improvements included form validation, automated confirmation emails, and cross-device/browser compatibility. Through structured system and sanity testing, the form was optimized to ensure accurate data capture, flawless functionality, and a seamless user experience. The result was a more efficient, user-friendly platform that significantly increased buyer engagement, reduced incomplete submissions, and improved agent response times—aligning perfectly with LUXVT’s premium brand image.

The client BTA (Bartel Taylor and Associates) a seasoned Australian legal services firm with over 25 years of experience, sought to improve the digital performance of their infringement management platform during a migration from Drupal 7 to Drupal 10. The goal was to enhance operational efficiency, ensure cross-browser compatibility, and improve search visibility. Post-migration, the platform faced issues with link crawlability, reducing its visibility in search results. This impacted user access and potential client engagement. In addition, inconsistent performance across devices and browsers, along with slow load times, risked user frustration and service disruption. To address this, SEO optimization was performed to improve page indexing, URL structure, and navigation using breadcrumbs. Browser compatibility and performance tests ensured a consistent user experience and fast, reliable access across devices. As a result, the platform’s discoverability, usability, and performance significantly improved—boosting user engagement and reinforcing the client’s reputation in the competitive legal services sector.

LUXVT, a digital marketing enablement platform serving the luxury real estate agents in North America, sought to improve the efficiency of its tour creation feature by reducing the burden of manual regression testing. Frequent updates to this multimedia-rich functionality required extensive test cycles, which were time-consuming, error-prone, and delayed feature releases. To address this, we implemented an automated testing framework using Selenium with Java, TestNG, and data-driven techniques. The framework supported complex scenarios, including validation of login workflows and dynamic form inputs. Integrated with Maven and a Git repository, the setup enabled continuous integration and streamlined handover. The results were transformative. Around 93% of test cases were automated, reducing regression test duration by 75%. Test coverage expanded to include dependent modules like property search and translation features. Faster test execution and earlier defect detection helped accelerate development cycles and improve platform reliability. In short, automation significantly boosted productivity, improved quality, and allowed LUXVT to deliver updates faster while maintaining a high standard of user experience.

The International Initiative for Impact Evaluation (3ie) improved the accessibility of its Event Details Page to ensure a more inclusive experience for users with disabilities, especially those relying on screen readers and keyboard navigation. The original design posed several challenges, including missing image descriptions, unlabeled form fields, low color contrast, and limited support for assistive technologies, which hindered usability for visually impaired users. To address these issues, 3ie conducted an accessibility audit using tools like WAVE and Axe, leading to key enhancements such as adding alt text to images, labeling form fields, improving color contrast, and integrating ARIA attributes. These changes brought the page into compliance with WCAG 2.1 Level A and AA standards. As a result, the page became significantly more user-friendly and inclusive, enabling users like Veena to navigate and register independently, while reinforcing 3ie’s commitment to digital accessibility and equal access for all.

Art Fertility Clinics (AFC) partnered with us to enhance the accessibility of their General Enquiry Form and services section, ensuring WCAG 2.1 compliance. The form previously posed major barriers for users with disabilities—missing labels, poor keyboard navigation, low contrast text, and unstructured content made it hard to access essential healthcare information. We addressed these challenges by adding descriptive labels, improving keyboard navigation, restructuring content with clear headings, and applying high-contrast, readable design. Accessibility testing with real assistive technologies ensured a smooth user experience. Outcome: Users like Sarah, a visually impaired visitor, can now explore services and submit enquiries independently. The result is a more inclusive, patient-friendly digital experience that supports AFC’s mission to make fertility care accessible to all.

3ieimpact, a global public-sector organization supporting researchers and policymakers, sought to improve the accessibility of their mailing list subscription form to ensure compliance with WCAG 2.2 AA standards. The existing form presented multiple barriers for users with disabilities, including poor screen reader support, inadequate keyboard navigation, low contrast issues, and unclear error messaging. We conducted a comprehensive accessibility audit and restructured the form using semantic HTML and ARIA attributes. Enhancements included proper focus management, improved color contrast, accessible error messages, and full keyboard navigability. These updates were rigorously tested using assistive technologies like NVDA and JAWS. As a result, the form achieved full WCAG 2.2 AA compliance, significantly improving usability for all users, especially those with visual or motor impairments.

ART Fertility Clinics (AFC), a global leader in fertility care, faced usability and accessibility challenges on their website that hindered patient engagement. Many users, including those with disabilities, struggled to navigate the site, book appointments, or access information—leading to missed opportunities and user frustration. To address this, we focused on accessibility compliance (WCAG 2.1 AA) and user-centric design. Key improvements included an accessibility audit using tools like Axe and Wave, and the introduction of a tab-based navigation system that streamlined core actions like booking appointments, reviewing medical reports, and submitting inquiries. The results were transformative: the website became inclusive and easier to use.

LUXVT, a digital platform for luxury real estate, faced slow and costly manual regression testing for its tour creation feature, hindering development speed and limiting test coverage. To address this, an automated testing framework was implemented using Selenium Java, TestNG, and a data-driven approach. This resulted in ~93% test automation for the module, a ~75% reduction in regression testing time, significantly broader test coverage (including edge cases), faster defect detection, and improved overall software quality and team productivity, enabling quicker, more reliable releases.