Nisha Oommen
Consultant - Content Co-ordinator
Nisha is the content co-ordinator for Zyxware. She has been researching and publishing articles from 2015 on digital marketing, Drupal, e-commerce and the latest business trends.
Enhance the effectiveness of your educational website with these 7 practical tips. From user experience to content quality, discover strategies to make your online learning platform more engaging and valuable
When websites are created, we expect it to be up and running all the time, which need not be so. If websites are not accessible for any reason it can affect the brand name, loss of revenue, and can even affect the website’s ranking in SERP. There are a lot of free tools available online to monitor your site’s uptime. Based on their popularity and present Alexa ranking these are the top eight free tools to check the uptime of your website.
Digital transformation is the evolution of business enterprises to fully engage and optimize their operations and functioning to incorporate and fully make use of the potential of digital technology and their influence on society. Digital transformation is industry independent to a large extent and helps implement the business goals, resolve challenges, and increase customer traffic.
Digital transformation includes
A successful online store is the dream of every online business owner. When you are open 24/7, 365 days of the year, the logical thinking is that the business should increase proportionately. But sales might not be happening as you anticipated. Effective marketing, Site optimization, Content generation, Site’s responsiveness are all integral to a successful e-commerce site.
Among the challenges faced by e-commerce site owners, the five major ones are:
People can design, innovate, share software and knowledge efficiently and effectively with Free and Open Source Software tools. Free and Open Source software programs allow users to freely run the program for any purpose, modify the program as they want, and also freely distribute copies of either the original version or their own modified version. FOSS plays an integral part in development as its very nature makes it a natural component of development efforts.
Drupal, an Open Source content management system has been gaining popularity over the last decade and is currently in use by reputed names such as The White House, UN, NBC, Ikea, Oxford University, Nike. Interestingly MIT, Stanford, and all Ivy League colleges use Drupal. Close to three-quarters of the top US universities use Drupal. So do many of the best university websites the world over.
Drupal staffing supplements the in-house shortage of Drupal developers for projects with experts in the field at a slightly higher cost but for a specific period. It involves comprehending clearly the ability of the development team and what are the auxiliary needs of the project. Staff augmentation is deemed necessary by most companies to support their business activities when additional resources are required.
Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door-to-door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels.
Digital is said to be the ‘most measurable medium ever. In digital marketing, by understanding the target audience and their interests, consumers can be segmented and targeted. Acquia Lift introduced by Acquia is a SaaS solution that increases engagement, conversion, and customer satisfaction. Acquia describes Lift as," an optimization platform that enables marketing teams to transform the digital experiences offered to customers into personalization engines for conversion and revenue generation". Auto personalizing even on a one-on-one basis with users can be done using Acquia Lift.
Digital trends are evolving and transforming quite rapidly. Digital marketers can monitor what is being viewed, for how long and how often. Being able to analyze what content works, what doesn’t and see the sale conversions should help in making a strategic marketing plan that is agile. Drupal known for its flexibility and scalability, is a great tool for building an amazing digital marketing platform.