By definition, Content Marketing can be defined as creating appropriate and valuable content that is developed with the prime intention of eliciting an affirmative consumer reaction and is aimed at a focused target audience. Content can be developed in a variety of forms that includes blogs, social media, photos, apps, newsletters, videos, webcasts etc. Content Marketing has managed to garner the trust and confidence of its supporters by providing appropriate information to consumers in an extremely subtle and non-interfering way.