The World Wide Web is getting cluttered with numerous brands and products. In this scenario, how will you get search engines to favour your Drupal website? Search engines are obsessed with quality content and so your “content” is ultimately going to decide how well your website gets ranked in search engine results. Drupal is the best and most efficient platform for you to easily create and manage your content.
SERP
If you look around you, almost all the businesses, whether big or small, engage in content marketing. They create an online space for themselves through either a website, an e-commerce platform, blogs, social media or sometimes by combining all of them together.
Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in.
Internet users rely on popular search engines like Google, Yahoo and Bing to find websites containing specific information. Almost all websites depend on search engines to drive traffic. So having your website on the top page of Search Engine Result Pages (SERP) is of prime importance.