Surging website traffic is a dream come true for eCommerce entrepreneurs, but it can turn into a nightmare pretty fast if your servers aren't equipped to handle the onslaught of more visitors and sales.
Website crashes are disastrous for eCommerce platforms. Also, downtimes and slow-performing websites impact visitors negatively, causing them to exit the website. In fact, a 1-second delay in website load can result in a loss of 11% of website traffic.