Website Analytics

When Google acquired Urchin Software Corporation almost a decade ago, it decided to use the Urchin-on-Demand to form the base of its new product called Google Analytics. This service is made available to anyone who has a Google account and provides analytical tools and statistics for SEO. Simply put, it’s a free web tool that creates comprehensive statistics about the activity on a particular website and analyses it, so the website owner can use it to their advantage.