Check out the benefits of interactive websites and things to consider while building an interactive website.
Your website is one of the most significant marketing assets for your business. However, pricing a website isn’t quite easy as you may think. The truth is that details are an integral part of Web development and significantly affects pricing.
Electronic commerce or e-commerce refers to any type of business transaction i.e. purchase and sale of goods or services performed via the Internet or any other electronic channel. Over the past few years, Electronic commerce has rapidly expanded owing to the convenience and affordability it offers.
Social media marketing plays a significant role in promoting a company's products, driving more traffic to the website, and attracting potential customers. Needless to say, if your social media strategy is implemented correctly, it can bring a whole lot of profit to your business.
Information architecture (IA) refers to the practice of categorizing, organizing, and labelling websites to enhance usability and findability. It simply means a logical structuring of content and information that creates sense for the audiences. The labelling should be clear, concise, and suitably descriptive. Finally, the goal is to create usable and easily findable content structures from complicated sets of information.
Good quality content plays a significant role in SEO. Regularly updating your website with well-written, high quality content is important for various reasons:
Social media and blogging have dramatically transformed the business world, and opened new avenues even for the smallest organizations. The latest entrant in the bandwagon is 'Content marketing strategy.'
Search engine optimization plays a crucial role in the success of a business. Search engine optimization or SEO refers to a set of rules that needs to be followed to optimize websites for search engines and to significantly improve search engine rankings. Moreover, it is also a wonderful way to enhance the quality of web sites by making them more user- friendly, and easier to navigate.
If you want to expand your in-house team or build a team of digital marketers, it is always best to hire people who have no experience in the field of digital marketing but a whole lot of potential and train them. However, this doesn't mean that just anyone can fit into an SEO role. There are certain unique skills and personality traits that can significantly contribute to success in digital marketing.
Has the marketing department in your organization given thought to the SEO strategy for 2015? If not, then get rid of your outdated SEO strategy and prepare a new one for the new year.