Content Creation

Five Tips for Digital Marketing Agencies To Optimise Your Content Calendar

Harikrishnan.v | | 4 min read

It takes more than routine blog posts for your content marketing to have your desired impact on your organisation's bottom line. Of course, you have to be ready to hire a digital agency that guarantees to catapult your content calendar right where it can handle the heat. We understand how much stress it can be to understand and implement these steps. Hence, we've focused this post on highlighting and explaining the best strategies that any digital agency can adopt to optimise your content calendar. Here, please take a look at five of our most trusted methods.

1. Adopt Planned Topic Formats Ahead of Random Topic Formats

One of the primary reasons why content marketing fails is the inability of some marketers to create planned content schedules. Everyone is already creating content because they feel like they have to create content. Organisations often develop content because they feel like they have to, even without any real thought put into the whole process of content creation. Such contents that are created randomly without good ideas are bound to fail. Instead of continuing on the rollercoaster, experienced digital firms will create less content, ensuring that each story is well-planned for more efficacy. 

It means that you need to continuously present your content to your audience in their preferred channel and format.

Generally, the rule of content marketing admonishes firms to favour rich, nuanced content plans over random acts of content creation.

 

 

2. Align Each Topic To Fit Your Overall Strategy

One major headache for most people starting with creating a social calendar is the issue of what topics to post. The idea of coming up with enough topics to fill an entire month's schedule ahead of time can seem overwhelming unless you have a strategy going for you already. Having a plan in place helps you set goals that are realistic and relevant. It will, in turn, make the content calendar creation process more manageable. 

If you rely too much on making posts out of the exciting things happening in your community, you might lose sight of the bigger goals. Of course, there will be slow times, and if, at such times, you do not have a plan to fall back to for your social media content, then you just might be knocked off your feet. To beat this, most experienced digital marketing firms will conduct a social media audit of past posts that received high engagement. They will then try to merge it with current growth strategies. For startups that do not have old posts yet, digital marketing agencies prefer to go with past competitors' posts, whose approach is similar to your business.

3. Have a Well Structured Adaptation Strategy in Place

Once you have a few essential topics going, it pays to find a research tool that can offer you an in-depth look into what your audience wants to see. That way, you are not only able to plan your topic schedule. You can also have a strategy that will help you adapt to whatever angle the demand of your audience pushes you to. Without a proper adaptation strategy, a minor change in your industry will go a long way to affect how well you can engage your audience. That can, in the long run, affect your marking negatively.

4. Maintain a Regular Publishing Schedule

Once you have the previous steps in place, take all the resultant information and create it into an organised schedule for planning your content. Your publishing method doesn't even matter, as long as you can design a program that would help you keep up with certain regularities.

As an example, you could cross-link a blog post, video, and press release on a topic that's similar and have them point to a particular reference or an authoritative report.

5. Attempt Content Atomisation/Componentisation

As a process, this involves breaking a more massive piece of content into smaller parts to make them more focused and strategic. The idea here is to:

Serialise content to make them smaller and more substantive for your audience.

Get the most squeezed out of every content idea to use your resources as efficiently as possible.

So, instead of creating a complex piece of content that attempts to cover everything from A to Z, digital marketing agencies that adopt this strategy makes a separate, more precise piece for A, B, C, D, E, F, on through to Z.

Apart from proper resource utilisation, content atomisation would help your contents target the right audience at the right time. 

There you have it, tips guaranteed to help any digital marketing agency get a perfectly optimised content calendar for any organisation. Content organisation is not as tricky as many people make it, but yes, it needs care and professionalism to be as effective as you want.

References