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Ensuring privacy, using AI-assisted content creation tools, automated omnichannel marketing, exemplar user experience design and concise videos can help your digital marketing agency to stay ahead in the game.

One of the primary reasons why content marketing fails is the inability of some marketers to create planned content schedules. Such contents that are created randomly without good ideas are bound to fail.

When Wuhan reported an unknown cause of Pneumonia to WHO in Dec 2019, they never thought that it would turn out to be a pandemic that can make the world standstill. The whole world is fighting against the COVID 19 Pandemic and the City Councils are not different from it. Being standing on the frontline, the responsibilities are vast and the resource availability for the same is limited. Leveraging technologies that can bring in high impact is an approach followed by most of the City Councils.

User Experience Design The UX designer should consider the accessibility standards in mind while defining the UX of the web portal. UI Design When building the UI elements and styles, accessibility should consider. Factors like color of text, the contrast of images, navigation elements, etc should be considered here. HTML The html should be generated by following the web accessibility standards defined.

Even though there are not many regulations in place for the academic sector, most world-renowned academic institutions have incorporated accessibility guidelines as their standard practices. By implementing it, they are supporting the right of disabled people to access the information. To make users aware of it, these universities have published their accessibility policies on their websites. Here are excerpts from accessibility statements published on some of the world's top university website's.

From a humanitarian point of view and inclusive policies, every organization has a responsibility to follow these guidelines. People with disabilities also have the right to consume digital content in the way others do. WCAG helps to bring equality in information delivery.

Web Content Accessibility Guidelines was conceived by World Wide Web Consortium (W3C) with a motive to make web and digital technology accessible for all. The first version of accessibility guidelines, WCAG 1.0 was released on May 5th, 1999. It continued for about 10 years and in 2008, WCAG 2.0 was released. In addition to web properties, 2.0 also takes care of other digital assets like PDF, Documents, Google Docs, Spreadsheets, mobile apps, etc.

Artificial Intelligence (AI) and Analytics have been evolving rapidly for quite some time now. Technology giants like Google and IBM have played a crucial role in democratizing it. Business organizations have started using AI based services massively for the betterment of their processes and improvement of efficiency. Right from marketing to operations management, AI based tools have started upending conventional tools. The insights delivered by Analytics help organizations in making crucial business decisions.

If you are a Drupal enthusiast, business owner, consultant or anyone one who loves web technology, this infographic will be useful for you. It explains the capabilities of Drupal in various aspects like types of project, integration capabilities, database choices, and interoperability. This infographic can be used as a quick check sheet for driving conclusions on technology choices.

No matter the business you are into, if you have a web presence and you value leads/sales from online platforms, conversion rate matters to you. Through this article series, we will be taking you through the basic principles behind conversion rate and how it could be made better.