Today’s digital experiences must travel far beyond mere customer segmentation, delving deep into individual mindsets. Acquia Lift technology helps organizations deliver stunning digital experiences that translate into revenue generation vehicles. Acquia Lift, when deployed with Drupal, can serve as a single platform for customer engagement across attitudes, preferences, marketing channels, times, and devices.
Acquia Lift
Digital is said to be the ‘most measurable medium ever. In digital marketing, by understanding the target audience and their interests, consumers can be segmented and targeted. Acquia Lift introduced by Acquia is a SaaS solution that increases engagement, conversion, and customer satisfaction. Acquia describes Lift as," an optimization platform that enables marketing teams to transform the digital experiences offered to customers into personalization engines for conversion and revenue generation". Auto personalizing even on a one-on-one basis with users can be done using Acquia Lift.