In any business, the relationship between clients and the service provider is subjected to the stress of disputes often. Businesses that deliver true value to their clients over a sustained period of time have mechanisms to resolve these disputes. Often they rely on certain thumb rules also. One such thumb rule is the adage 'Customer is the king.' At Zyxware, we believe that it is a thumb rule that can, in contexts of disputes, lead to sub-optimal results for the relationship and the parties involved from the point of view of effectiveness and more importantly fairness.