Customer Experience

Find out the ways to identify the customer journey touchpoints. And also the importance of customer touchpoints to improve the customer experience.

Looking for ways to make your business stand out from the pack in the year ahead? Here's a look at the top customer service trends that can elevate you.

Multiple strategies to boost customer satisfaction, increase customer loyalty and retention, and the relevance of customer satisfaction in small businesses.

A good customer relationship helps a brand to succeed. Effective communication to use of appropriate technology, this article lists eight ways to retain a customer.

Digital Experience Platforms meet customers' demand for consistent delightful digital experiences across all touchpoints as opposed to the normal business websites. This in turn helps in lead conversions.

The short article lists out the approach, Zyxware nurtured to transform a legacy website of a financial company to reflect the organisation's goals.

Remember Pokemon Go? The game that once had everyone, from kids to adults, wandering around with their smartphones in pursuit of virtual creatures? This wasn't just a gaming fad. It was a groundbreaking example of how AR could blend the digital and physical worlds, creating an immersive experience. Pokemon Go demonstrated that AR has the potential to go beyond gaming, setting the stage for innovative marketing strategies.

Personalization is at the core of a customer portal. Customer portals offer a handful of personalization options to portal administrators. This includes personalization of the content, communication, user experience etc. The better the personalization we deliver, the more effective will be customer loyalty built. This also influences the purchase behaviour of a customer.

Customer portals are platforms built to deliver customers a personalised experience. They help users to manage and retrieve information on their own. In this sense, they are also known as self-service portals.

Personalization has become a game-changer for eCommerce sites. It helps store owners proactively engage with visitors and provide them with what they want. Customers also expect e-commerce systems to provide them with unique experiences based on their preferences. Studies prove that personalization has increased customer engagement and sales to a great extent.