Web Analytics

The clock is ticking! Google Universal Analytics (UA) is shutting down completely in July 2024, and if you haven't archived your valuable historical data, now is the time to act. We're excited to announce Version 2.0.0 of our Google Universal Analytics Data Archiving script, designed to help you secure your UA data before it's gone forever.

Secure your insights by backing up your Universal Analytics annotations and preserving a decade of valuable data for smarter decisions and strategy optimization.

Zyxware engineers impactful digital experiences with expertise in digital experience platforms, marketing automation, web analytics, CRM, personalization, outbound sales, collaboration tools, & more. Connect for innovative solutions in 2024!

Discover the best GA4 alternatives for your web platforms. Explore these top 5 options to select the best web analytics solution that works for you.

Discover the power of internal site search analytics. Learn how to harness data for actionable decisions and enhance user experience on your website, focusing on internal site search optimization.

Are you perplexed by data on certain pages that seem to be missing from your Google Analytics 4 (GA4) reports? Do you find discrepancies between the numbers displayed in GA4 Search Console reports and the actual data in the search console? The answer to these puzzling situations lies in a concept called "Thresholding", implemented by Google to prevent anyone from identifying the user based on the information available.

Discover the power of data-driven decision-making using website analytics to optimize your online presence. Improve user experience, increase conversions, and maximize success with insights from your website data

How satisfied are you with your E-commerce site’s sales? Looking for more? If so, let me ask you a couple of questions - Is the “search” in your site working well? Are the search results relevant to your potential customers? As per the survey1 conducted by SLI systems, 57% of retailers are not aware that, the site search results can be used for marketing and sales conversion. Are you one among them? Yes, you heard it right. Search is the key point, which if implemented properly, can be used to increase your conversion rates.