Conversion Optimization

HubSpot Form Optimization: Should You Use Full Name or First/Last Name Fields?

Marketing | 3 min read

This article discusses optimising HubSpot forms by reducing the number of fields and combining the first and last name fields into a single full name field. It also shares how to automate the full name into first and last names using a Human Name Splitter JS Library.

Digital Marketing | 11 min read

Below you will find a list of the six biggest mistakes when it comes to landing page conversion, plus remedies on how to avoid them in 2022.

Automate Lead Generation with Marketing Automation.

Digital Marketing | 4 min read

Last-click attribution in digital marketing analytics often misrepresents the effectiveness of earlier customer interactions in the conversion process, as it only credits the final interaction for the conversion. This approach can lead to undervalued marketing efforts and misallocated advertising budgets, as highlighted by a study showing high-value buyers typically engage with multiple campaigns before purchasing.

HubSpot Form Optimization: Should You Use Full Name or First/Last Name Fields?

How To Avoid Landing Page Conversion Killers In 2022

Last Click Attribution Leads Wrong Allocation of Marketing Budget