Drupal Solution

Think about big names in the education sector and the technology happens to be Drupal. Harvard, Duke, Brown, and Rutgers University, all rely on the scalable, flexible, accessible Drupal platform to handle their content. Drupal core records ever-climbing usage statistics, showing a marked increase in popularity with every new version available in the market.

Drupal, an Open Source content management system has been gaining popularity over the last decade and is currently in use by reputed names such as The White House, UN, NBC, Ikea, Oxford University, Nike. Interestingly MIT, Stanford, and all Ivy League colleges use Drupal. Close to three-quarters of the top US universities use Drupal. So do many of the best university websites the world over.

Drupal staffing supplements the in-house shortage of Drupal developers for projects with experts in the field at a slightly higher cost but for a specific period. It involves comprehending clearly the ability of the development team and what are the auxiliary needs of the project. Staff augmentation is deemed necessary by most companies to support their business activities when additional resources are required.

Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door-to-door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels.

Digital is said to be the ‘most measurable medium ever. In digital marketing, by understanding the target audience and their interests, consumers can be segmented and targeted. Acquia Lift introduced by Acquia is a SaaS solution that increases engagement, conversion, and customer satisfaction. Acquia describes Lift as," an optimization platform that enables marketing teams to transform the digital experiences offered to customers into personalization engines for conversion and revenue generation". Auto personalizing even on a one-on-one basis with users can be done using Acquia Lift.

Digital trends are evolving and transforming quite rapidly. Digital marketers can monitor what is being viewed, for how long and how often. Being able to analyze what content works, what doesn’t and see the sale conversions should help in making a strategic marketing plan that is agile. Drupal known for its flexibility and scalability, is a great tool for building an amazing digital marketing platform.

Media websites are large and heavy configurations due to the enormous amount of data, including videos, images, etc., and need a robust content management system to fulfill the expectations from it. A media house is no different from other businesses and monetization is a crucial factor that needs to be considered before going online. Of course, other areas also need attention such as responsiveness, content management, etc.

Drupal is one of the most preferred Content Management Systems in the world, and needless to say, Drupal 8 is greatest release of Drupal till date. When it comes to Drupal 8, it makes things a lot easier for the digital marketer, with its power, easy usability and superior technology. According to the official website Drupal.org, Drupal 8 offers the following options for marketers:-

If you have finalized your decision to build (or revamp) your organization’s website by using Drupal - one of the most flexible, scalable and efficient Content Management Systems in the world - it is now time to make yet another difficult decision i.e. choosing a Drupal vendor to take it ahead.

Over the years, marketing has dramatically evolved with the fast-changing preferences of consumers. Today, marketers are employing multi-channel digital marketing techniques to communicate with their target audience. This approach will increase the company’s digital presence; will help them gain more audience and loyal customers.