We encountered a challenge within one of our large target audience database, which included names, emails, and designations. Multiple contacts from the same company, bearing similar or varied designations, populated the dataset. Mass emailing several contacts within a single company isn't a good idea. We must extract one key contact from each company for our campaign to address this. This article showcase the spreadsheet based solution we have used to extract the required contacts
Email Marketing
Ensuring the security and deliverability of emails from your business accounts is important. SPF, DKIM, and DMARC represent the three pillars of email security. But what are they, and how do they shield you from potential email threats?
Have you ever wondered whether your email marketing strategy is working? Here are five of the most common metrics used in email marketing.