krishna.rp

Manappuram Finance Ltd., a major Indian NBFC, sought to accelerate its digital marketing efforts by eliminating developer dependency for campaign landing pages. The company needed faster campaign execution, centralized performance data, more real-time updates and readiness for data-driven insights. To address this, a Drupal-based landing page builder was implemented using layout builder modules and reusable components, allowing the marketing team to independently create, update, and analyze landing pages. The result was a drastic improvement in campaign launch speed—from 3 days to 3 hours—enhanced agility, and improved decision-making through centralized campaign data, all while reducing reliance on IT teams.

LuxVT, our client, is a leading real estate technology company, known for connecting agents, brokers, and buyers through its digital platform, faced operational inefficiencies due to manual subscription management. Their customer data had to be entered into Zoho CRM by hand, renewals were tracked manually, and payments were managed separately—leading to delays, errors, and missed revenue opportunities. To resolve this, we developed a comprehensive CRM integration that automated the subscription workflow. Using Zoho’s APIs, we enabled automatic account creation, seamless plan upgrades, and real-time data synchronization. We also integrated a payment gateway for auto-renewals and created a dashboard for agents to monitor their subscription status. The transformation was significant. Onboarding time dropped by 60%, errors in subscription tracking reduced by 90%, and upsell conversions increased by 15% thanks to intelligent prompts. The client now benefits from streamlined operations, improved customer experience, and stronger revenue performance—proof that strategic automation can drive meaningful business growth.

Introduction Audeze is a California-based manufacturer of high-end headphones. Audeze headphones use planar magnetic headphone technology for accurate, high-fidelity sound reproduction. It has a niche but extensive community base reaching as far as Singapore and China from among its loyal customers.