If you were given the option to watch either an informational video or read chunks of texts on a website, which would you prefer? Obviously, the video! In fact, online videos are fast becoming a vital source for content marketing. These days, most of the companies across the globe are utilizing the medium, with customers preferring videos over white papers, case studies, and live demos.
Every new product or project in the workplace is created in response to a specific business requirement. However, sometimes, certain sticky situations may develop where, even after spending significant time, effort, and resources, there arises a discrepancy between what has been designed and what is precisely needed.
A landing page refers to an online marketing tactic that is aimed at getting people to “land” on a particular Web page to engage in a specific action. An effective landing page could contribute to the success of your marketing strategy.
Social media has become a part and parcel of our personal lives, rapidly transforming the way we build, interact, and maintain relationships. Unfortunately, the proliferation of online social networking websites have opened up more opportunities for cybercriminals, hackers, and other unscrupulous elements. Popular networking sites such as Facebook, Twitter, and MySpace are constant targets of malware and scam attacks.
Social media is a really good tool for any organization as it provides enhanced visibility and generates plenty of traffic to your website. Although social media certainly provides more flexibility in content compared to traditional marketing platforms, you have to be extremely cautious when publishing a new post. Please do not share Facebook status updates or Tweets that are controversial or might not be useful to your company as it could hurt the brand reputation.
Your wedding is one of the most beautiful occasions in your life, and one of the most important things to do when you get engaged is build a wedding website. Obviously, it is the best and easiest way to share relevant information regarding the event with your guests.
Content marketing is one of the most affordable and effective ways to drive traffic to website and build awareness and reputation for your business. Content marketing basically involves preparation and distribution of content in order to attract, retain, and engage your target audience. Some of the most popular types of content include publishing status updates and photos on Facebook and Twitter, posting Q&As, blog posts, how-to articles, and posting videos on YouTube.
Well-written, informative, and engaging content is a vital element of a website. It not only attracts attention but also drives more traffic to your website. A successful content strategy involves several decisive components including planning, creating, promoting and measuring the performance and optimizing the content for success.
A website or blog requires a good deal of time and effort to attract quality traffic. Now, what if your website gets a good amount of traffic, but generates no money? Placing advertisements on the site would be the key to success. Undoubtedly, selling advertising space on your site can be a wonderful way to earn money, particularly if you are a blogger or a small business entrepreneur. However, it's not as easy as you might think, and requires tremendous effort to set up.
Do you have a personal website, or have you ever considered having one? Perhaps, you feel that it is loads of work, or that you don’t have the necessary skills to create a website.It's high time you chuck off these misconceptions and embrace the idea of building a personal website.