Shikhar Negi

The web evolved out of the need to deliver information to people. In its most basic form information was presented as content. The form, structure, and frequency of such content being delivered would define a user’s affinity to the entity that delivers. Over time content came to define experiences for people online, across all domains. If you had to sell something on the internet, you had to provide information about the entire ecosystem around it. Many brands leveraged this, while many did not.

This year’s initiative emphasizes educating businesses on data collection best practices that respect data privacy and promoting transparency.

We can overcome the disadvantages of different data types by combining 1st, 2nd, and 3rd party data to optimise accuracy and scalability. It is also critical that the data used for improved and efficient segmentation is secure, private, and comes from trusted data providers.

Have you ever wondered whether your email marketing strategy is working? Here are five of the most common metrics used in email marketing.

As a marketer, the primary task at hand is to undertake initiatives that increase the revenues of the organization. This involves a heavy dependency on digital technology, which if properly utilized can lead to huge gains. Unfortunately, even criminal elements are able to tap into the growing volume of data and transactions on the web, leading to an environment that is tricky to navigate through for continued business growth.