mobile commerce

Mobile phones have become an indispensable part of everyday life. The tremendous advancements in mobile technology are transforming lives, helping to create new businesses and changing the way we communicate, work, earn, and spend. Small and medium-sized enterprises (SMEs) have taken advantage of the Internet, resulting in an enormous increase in sales and business activities. Today, sales made over the internet represent a massive proportion of overall commercial sales. The key to creating the best mobile commerce or m-commerce experience is to innovate and provide consistent, connected experiences over the smartphone that give customers sufficient information to make a purchase decision.

If you are looking for a real personalized shopping experience where there are no sales persons to bother you and you have an unlimited range of products lined up before you, log on to the top shopping websites from your mobile phone and shop till you drop. A few years back this would have been unimaginable as shopping websites were few and could be accessed only from a PC or a laptop.

Businesses have been approaching their consumers with a new-found confidence ever since mobile commerce or m-commerce revolutionized the way business transactions are carried out. M-commerce is a relatively new concept and can be defined as “Business transactions that are made through or by using a mobile device." In fact, with the rapid surge in the use of mobile devices over the past few years, businesses have made mobile commerce a top priority.

A decade ago, it would have been really impossible to imagine that you could use your petite mobile phone to shop for products available in different parts of the world. With the advancement in technology, our shopping habits have changed significantly. Today, you can take your own time to browse products without bothering about the pesky salesperson, compare prices, and make a quick and sensible purchase with a single swipe or tap on our mobiles.

With the convergence of online and offline shopping, mobile commerce is fast replacing desktop-based ecommerce; in fact it is quickly taking over a massive portion of traditional retail shopping. Mobile commerce has empowered customers to a greater extent while giving retailers the opportunity to connect to more potential clients. No wonder, Mobile commerce or m-commerce is truly the future of retail industry and is having a telling effect on the way it will operate during coming years.

Smart phones are all over the place and shoppers are going mobile, and this is what keeps developers on their toes to constantly update m-commerce technology. Needless to say, online marketers are keeping their eyes open for the latest advancements in m-commerce.

The rapid growth of tech-savvy consumers has made omni-channeling an inevitable part of retail success. Omni-channel strategies allows brands to interact completely with a consumer through several channels, improving the customer experience and ultimately ensuring brand awareness and reinforcing customer loyalty.