Retail

Ecommerce has grown exponentially over the last twenty years and has become an integral part of our lives. Today, with the proliferation of Internet and mobile devices, consumers have multiple options to browse through before choosing a product. Hence, it is important to provide consumers with a user-friendly experience and easy payment methods.

Mobile phones have become an indispensable part of everyday life. The tremendous advancements in mobile technology are transforming lives, helping to create new businesses and changing the way we communicate, work, earn, and spend. Small and medium-sized enterprises (SMEs) have taken advantage of the Internet, resulting in an enormous increase in sales and business activities. Today, sales made over the internet represent a massive proportion of overall commercial sales. The key to creating the best mobile commerce or m-commerce experience is to innovate and provide consistent, connected experiences over the smartphone that give customers sufficient information to make a purchase decision.

With the convergence of online and offline shopping, mobile commerce is fast replacing desktop-based ecommerce; in fact it is quickly taking over a massive portion of traditional retail shopping. Mobile commerce has empowered customers to a greater extent while giving retailers the opportunity to connect to more potential clients. No wonder, Mobile commerce or m-commerce is truly the future of retail industry and is having a telling effect on the way it will operate during coming years.

Smart phones are all over the place and shoppers are going mobile, and this is what keeps developers on their toes to constantly update m-commerce technology. Needless to say, online marketers are keeping their eyes open for the latest advancements in m-commerce.

The rapid growth of tech-savvy consumers has made omni-channeling an inevitable part of retail success. Omni-channel strategies allows brands to interact completely with a consumer through several channels, improving the customer experience and ultimately ensuring brand awareness and reinforcing customer loyalty.