Discover how AI customer segmentation can enhance your marketing campaigns by automating data cleanup and improving targeting precision. Learn how AI streamlines the segmentation process for better results
Data Cleanup
We encountered a challenge within one of our large target audience database, which included names, emails, and designations. Multiple contacts from the same company, bearing similar or varied designations, populated the dataset. Mass emailing several contacts within a single company isn't a good idea. We must extract one key contact from each company for our campaign to address this. This article showcase the spreadsheet based solution we have used to extract the required contacts