Impact Services

Having taken care of the nitty-gritty details related to search in the previous article Search in E Commerce: The Vital Little Details, it is time to concentrate on some of the other important aspects - ‘faceted search’ being one of them. In this article, we will be explaining how facets can be used to provide relevant search results and thereby increase the conversion rate.

No matter the business you are into, if you have a web presence and you value leads/sales from online platforms, conversion rate matters to you. Through this article series, we will be taking you through the basic principles behind conversion rate and how it could be made better.

Email marketing is a powerful tool to acquire prospective customers and to retain established customers. Email marketing is the most cost-effective way to promote products or services, communicate with customers and reach business goals.

The solution we proposed was to switch the architecture of the banner ads from a session-based setup to a cookie-based setup which would remain independent of Drupal caching. We also recommended bringing in server level optimizations for the site which would improve the performance of the website significantly.

Rapid economic change coupled with the changing value of money has triggered the need for employing alternate solutions to fulfill the indispensable needs of the common man. There are times when you are in a dilemma when it comes to buying high-end consumer goods.

The Webform Insightly module is used for the integration of unsightly CRM with webforms. This creates a new contact for each web form entry of our site. It adds opportunities for every subsequent entry of the contact. In this module, all configurations can be done from the admin side and any number of webforms can be added to the configuration. Here there is another option to import the Webform Insightly configuration in JSON encode format and similarly export the saved web form unsightly configurations.

A content management system lays the foundation for building an online presence for your venture. If you want to make the best use of your website to attract an audience and offer an amazing user experience, then you need to select a content management system which allows you to manage content effortlessly while saving you time and resources. CMS is a significant investment and plays a vital role in expanding the reach of your business. However, due to the presence of several content management systems, it can be confusing for buyers to pick the suitable CMS. Here are some of the common mistakes business owners make while selecting a CMS for their website

The article provides tips for creating an effective email newsletter that can increase traffic and revenue. It emphasizes the importance of catchy titles, relevant topics, unique and quality content, personalization, readability, providing information rather than advertising, offering incentives, listening to subscribers, and sticking to a schedule.

Your web content speaks volumes about your organization. Having a well-written, compelling copy on your website is one of the most essential things you can do for your business. Although content development is a time-consuming process and requires a bit of effort, a copy free of any errors is one of the best PR tools for your business. Good copy will not only help to get back links but also enhance the reputation of your brand.

Article marketing has become one of the most popular ways to make money online. This is because people constantly search for information related to products and services on the Internet. Moreover, it helps to generate more interest about your products/services and builds brand recognition and credibility among your customers. A well-written article would surely help to build trust, and also help in increased lead generation. Given below are a few tips for writing great articles:

When writing web content, you should picture the prospective customer reading your text. Treat your web visitors just like people who are fond of reading printed text. However, there is one thing you need to remember: web copy is entirely different from print copy and web copy is often scanned or may be glanced at, but not essentially read.