User Experience Design

Designing for Impact: A Human-Centered UX Approach to Lead Generation and Enhanced Customer Experience

Manappuram Finance - UX case study
Case Study | 6 min read
In a digital age where user experience is king, our project set out to transform Manappuram Finance Ltd.'s digital platform with a dual focus: enhancing lead generation and redefining customer experience. This case study delves into the UX aspects of the project, detailing the journey of this transformation and illustrating how a nuanced approach to digital engagement can drive business growth and enhance customer satisfaction.
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User Experience (UX) Processes and Their Role in Digital Transformation

Role of UX in Digital Transformation
User Experience | 6 min read
Digital transformation and user experience (UX) are closely interconnected as they improve and enhance how businesses and users interact with technology. UX is pivotal in achieving the digital transformation's objectives and ensuring its success. This blog will explore how UX processes contribute to and align with digital transformation efforts, creating seamless and user-focused digital experiences that drive growth and customer satisfaction.
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Empowering Citizens by Bringing the Government Closer

Arizona Government Trasformation Office - Results Portal
Customer Experience | 7 min read
This project aims to showcase the results achieved by the Arizona Government Transformation Office (GTO). We have worked closely with the GTO team to implement a visually refreshing, modern design for the portal. In addition to visual and architectural updates, the new website will leverage Drupal 9 to add new functionality to the website to improve the overall user experience and accessibility.
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Evolution of Experiences with Design Thinking

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Drupal Solution | 7 min read
The web evolved out of the need to deliver information to people. In its most basic form information was presented as content. The form, structure, and frequency of such content being delivered would define a user’s affinity to the entity that delivers. Over time content came to define experiences for people online, across all domains. If you had to sell something on the internet, you had to provide information about the entire ecosystem around it. Many brands leveraged this, while many did not.
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