In a digital age where user experience is king, our project set out to transform Manappuram Finance Ltd.'s digital platform with a dual focus: enhancing lead generation and redefining customer experience. This case study delves into the UX aspects of the project, detailing the journey of this transformation and illustrating how a nuanced approach to digital engagement can drive business growth and enhance customer satisfaction.
Case Study
The client, one of the early adopters of e-governance, had implemented a real-time dashboard for monitoring the progress of the various projects executed across their council. The objective of the dashboard was to improve the transparency of the council and give complete visibility to its citizens into the projects. This project was first implemented in 2018 and has been getting plaudits from across the board. Many a city council has since adopted such dashboards to improve their transparency in capital works projects.
Introduction
An international multilateral development financing institution needed a digital platform to share its dynamic contents. Being a global entity they needed to distribute content in multiple languages.
Challenge
The financial institution needed an editorial content workflow customized to each department. The system needed department based content type permissions.
For Instance:
XO Communications, a USD 1.59 billion telecommunications service provider in the USA required an overhaul in their current website. Bluetext, XO’s branding consultant recommended a responsive and modern website to take on its competition. Zyxware Technologies designed, developed, and deployed the architecture for XO’s website such that it aligns to retain and expand its client base. The result was a corporate website offering a great user experience, which was scalable and modular enough to launch the next level of content personalization using the Acquia Lift personalization.