Learn how The News Minute (TNM), a digital news platform based in India, has adapted to the challenges posed by digital disruption in the media industry by prioritizing community engagement and implementing a membership-based revenue model.
Today’s marketing initiatives invariably include rapid deployment of digital customer experiences for varied marketing objectives including lead generation, customer acquisition, customer delivery, and retention activities[
The News Minute is a digital news provider that reports and writes on Indian issues, exclusively focusing on the five southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. TNM is one of India’s most-read independent digital news media organizations, with over 13 million unique monthly readers.
Digital Experience Platforms meet customers' demand for consistent delightful digital experiences across all touchpoints as opposed to the normal business websites. This in turn helps in lead conversions.
The short article lists out the approach, Zyxware nurtured to transform a legacy website of a financial company to reflect the organisation's goals.
A market entry strategy is a planned distribution and delivery method of goods or services to a new target market. The import and export of benefits refer to creating, establishing, and managing contracts in a foreign country.
Strategic management is the set of decisions that determine the performance of an organisation. It includes environmental scanning, which comprises external and internal analysis.
With so many businesses currently trying to understand how to best leverage social media platforms, business communication scholars have the opportunity to contribute to social media research, training, and pedagogy.
Examining your external research/analysis gives a complete picture of the current situation and planning a marketing strategy.
Strategic management gives direction through plans and policies designed specifically to fulfil objectives and allocating resources for implementing the strategies. Strategic management gives an edge over competitors.