Articles

Maximize your analytics potential with our comprehensive Google Analytics 4 migration guide. Upgrade and enhance your data analysis seamlessly!

"The Mythical Man-Month" by Frederick P. Brooks Jr. is a classic book that explores the challenges of managing large software projects and offers valuable insights and advice for overcoming obstacles. While the book primarily aims at people working in software development, its lessons can be applied to any project or area of work. One of the key lessons from the book is the importance of shifting from problem-focused to solution-focused thinking, communicating and collaborating effectively, and managing complexity.

We recently deployed a feature on our website personalization engine that can select Drupal blocks based on the visitors. The Drupal part of this feature is implemented using the block_field.

Explore the importance of digital marketing testing and learn how effective testing strategies can boost your campaigns and drive success in today's digital landscape.

Learn about the results of a digital marketing experiment that tested the accuracy of tracking ad impressions using our website personalization tool.

Learn how to use the Playwright tool to automate testing for web applications. Discover the advantages of Playwright, such as its handling of asynchronous events and its built-in features like test generator, inspector, fixtures, screenshots and videos on test failures, retries, and auto-waiting mechanism. Follow along with a step-by-step example on how to test a job listing page on our website and check for job code auto-population in the form.

Learn how to use ffmpeg to optimize screen recordings and reduce their file size without losing visual quality. Discover the power of the mpdecimate and setpts filters to remove duplicate frames and increase playback speed respectively. Improve the user experience by making your screen recordings more manageable and efficient with ffmpeg.

This article discusses how to accurately track impressions in personalized advertising campaigns on a website. It explains how traditional methods of impression tracking can lead to inflated counts, inaccurate measurements and how using the IntersectionObserver API can provide a more accurate understanding of campaign performance.

Discover the steps to start a link-building campaign effectively with the Semrush link-building tool.

Website personalization is tailoring a website's content and user experience to match individual users' preferences, interests, and behaviour. Message delivery is a key component of any personalization engine. This article discusses 2 common algorithms used to pick a message from the set of messages provided by the personalization engine.

Personalizing a website's content and user experience is one of the most effective ways to engage visitors and convert them into customers. This article attempts to provide a high-level overview of the website personalization engine we are developing.

Ensure SEO success with our vendor selection checklist. Choose the right SEO partner for your business needs and watch your rankings soar.

Processing a lot of resumes is a challenge for HR departments. With the right tools at hand, nothing is difficult to achieve. Here is how we extracted the required information from PDF files to process the job applications we received for out digital marketing executive post.

ICFOSS, in partnership with Zyxware Technologies and The Drop Times is organising the Drupal 10 Release Party & Drupal Global Training Day on 17th December 2022 from 10.00 am to 5.00 pm, at ICFOSS, Sports Hub, Karyavattom, Trivandrum.

For us, MarTech is all about automation. We use that internally to optimize what we do and help our customers run their digital marketing machine.

If Zyxware Technologies have to define our philosophy in the shortest possible form, it can be stated as 'committed to Free Software.' In this article, we try to explain what free software is and how our vision is tied to it.