Zyxware Technologies

The success of ‘The New York Times’ shifting its focus from advertising to subscriptions first company has encouraged many other publishers like The Wall Street Journal, Bloomberg News, and the Financial Times to implement a paywall and moved beyond the free content. ‘The New York Times’ today, earns two-thirds of its revenue from subscriptions.

Last-click attribution in digital marketing analytics often misrepresents the effectiveness of earlier customer interactions in the conversion process, as it only credits the final interaction for the conversion. This approach can lead to undervalued marketing efforts and misallocated advertising budgets, as highlighted by a study showing high-value buyers typically engage with multiple campaigns before purchasing.

Today’s citizen expects a modern, streamlined, and responsive citizen service experience across government institutions, comparable to leading private-sector organizations. An online web-based service ensures that citizens get consistent, accurate, and up-to-date answers regardless of who is at the service desk. Documenting the frequently asked questions and guiding citizens with helpful text on the website can help reduce the calls to the support desk.

Multinational corporations are now increasingly faced with the challenge of operating across partner companies with diverse corporate cultures. For leaders who are currently leading these business functions or would likely move into such roles - training plays a vital role.

The Internet is a mission-critical infrastructure, for any nation. Increasingly government institutions are making their services available online to improve citizens' quality of life.

The road transport department is constantly battling with the problem of poor routing and scheduling; random criminal acts that destroy public transport vehicles - resulting in higher maintenance costs. The department is also faced with the problem of having very little data available at its disposal to track and optimize the current fleet’s performance. The complexity of the problem further enhances when public transport vehicles start and return from multiple depots, and many of these routes are return journeys to the original depot.

Fast-food restaurants managers are in the eternal pursuit of reducing waiting time for customers. They understand that customers have a busy lifestyle. During the rush hour, when people queue up before the cash register and it becomes crowded, kiosks give customers the option of placing their own orders. They could enter their choices on their own and have the kitchen preparing their orders, reducing the wait time for their meals.

This era is marked by a constant technological breakthrough that repeatedly disrupts the business world. Professionals constantly re-educate themselves to outdo competition at a workplace. More than ever, Universities are facing fierce competition from online learning platforms that offer short, stackable certificate programs; and or blended online courses of great value.

Today’s shoppers demand unified experience across channels. They wish to buy anywhere, receive anywhere, and return anywhere. If they bought it online, they want to return in-store. If an item is out-of-stock in-store, they want to see it on their mobile. They walk into the store and ask the in-store sales associate to order something online for them and wants to get it delivered at their residence.

Globally supply chain managers are constantly faced with the challenge of reducing variability about items procured from vendors. The problem of variability is far higher in the real world and an off-the-shelf ERP software does not provide meaningful support to handle this crisis.