Media

Press releases and related articles

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| 4 min read
Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page.
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| 3 min read
Drupal has been used and adapted by millions of websites across the world and not without reason. This top open source CMS is extremely flexible and robust and has found favour amongst the developer community due to the various qualities it possesses. Across the world, many renowned websites such as virgin.com, weather.com, theeconomist.com and london.gov.uk have applauded its versatility and flexibility, and used the Drupal development framework to their benefit.
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| 4 min read
Social media is a really good tool for any organization as it provides enhanced visibility and generates plenty of traffic to your website. Although social media certainly provides more flexibility in content compared to traditional marketing platforms, you have to be extremely cautious when publishing a new post. Please do not share Facebook status updates or Tweets that are controversial or might not be useful to your company as it could hurt the brand reputation.
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Information architecture (IA) refers to the practice of categorizing, organizing, and labelling websites to enhance usability and findability. It simply means a logical structuring of content and information that creates sense for the audiences. The labelling should be clear, concise, and suitably descriptive. Finally, the goal is to create usable and easily findable content structures from complicated sets of information.
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jQuery is a famous javascript library used widely. It allows the developer to create very complex client side operational web tools easily. The jQuery is actually allows us to work on the DOM tree which has various html elements used in the webpages.
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| 5 min read
When you set out to build a website for your company there are a lot of aspects that you should be considering while deciding on the technology decisions. Based on these different aspects and based on how you prioritize between them the technology decisions that you take would vary. Going for a Content Management System is a no brainer if you wish to manage the content on your site. Both Drupal and Wordpress are good choices for building your new company website. However there are differences between them and this is an attempt to help you make a decision on this.