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Manappuram Finance Ltd revamped its website as a digital experience platform with the help of Zyxware, highlighting convenience as the key selling point to differentiate from competitors. The new platform provides improved discoverability, a better customer experience, and enhanced security. Customers can now apply for loans and manage their accounts online, while the platform is optimized for different devices, mobile-friendly, and SEO-friendly. Overall, the revamped platform provides a seamless experience to customers, resulting in improved customer satisfaction and loyalty.