Media

This article is part of a series on the top ten sites in different industry verticals built on Drupal. Though there are a lot of famous and influential websites, their popularity or lack of it on the web as per their Alexa ranking is a bag of surprises. These are the top ten media sites in Drupal according to their Alexa ranking as of 26th July 2016.

Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door-to-door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels.

Media websites are large and heavy configurations due to the enormous amount of data, including videos, images, etc., and need a robust content management system to fulfill the expectations from it. A media house is no different from other businesses and monetization is a crucial factor that needs to be considered before going online. Of course, other areas also need attention such as responsiveness, content management, etc.

E-learning is rapidly transforming the education sector around the globe. A large number of corporations and educational institutions are switching over to e-learning due to the convenience and effectiveness it offers. E-learning is particularly useful for organizations that have offices in multiple locations and require an effective training solution that connects people at any given time, helps them achieve new competencies, launch new services/ products or improves skill sets, thus accelerating enterprise transformation and maximizing ROI.

The process of converting information into a digital format is known as Digitization. Here the information is organized into units called bits which can be individually addressed. This binary data is processed by computers and other devices having the capacity to compute. Digitizing information makes it easier to save, access and share across various platforms to any place in the world.

In this era of instant publishing, media organizations with a massive amount of assets such as photographs, PDFs, graphics and videos require the means to centrally store and process them in order to share them across multiple websites. Media companies have to manage and distribute relevant digital content across these multiple locations in the right size, with the appropriate titles and with the necessary copyright information.

Responsive sites and adaptive sites are the same in the sense that they both change appearance based on the browser environment they are being viewed on. One of the major challenges in creating a web design is how to create one that has lasting value, at least for a planned period of time. It is more likely that a first time visitor/customer may not be familiar with your products or services. There are other possibilities that your visitor is in a real hurry, or they’re on an iPad, at a coffee shop. Or maybe they’re on some device for which a website hasn’t been planned yet.

With the proliferation of new technologies, the entire business model in the entertainment and media industry has undergone a dramatic change – this has facilitated the creation of new business needs, and customization has become the latest mantra that fosters communication, sharing, originality, and pro-activeness. The tremendous growth in digital communication has spurred an increase in the audience, while throwing up numerous bottlenecks that need to be effectively addressed.

It’s been almost two and a half years since the launch of Drupal 7 and it has proved it's reputation as a reliable and stable platform that is being ably supported by some brilliant function expanding modules. Without resting on its past laurels, Drupal has decided to launch its latest version, the much awaited CMS, Drupal 8. With a fascinating array of features and improvements, Drupal offers a world of possibilities for developers, site builders, themers and marketers.

The global media and entertainment sector is at the heart of a rapid transformation where current business models continue to coexist alongside the new emerging models. An analysis of the global media trends gives us a deeper insight into the ever-expanding possibilities of connecting with consumers in new and innovative ways.

The digital publishing industry is growing leaps and bounds as a result of the extensive use of various smart devices. In fact, publishing e-magazines offers several benefits such as less investment, low production costs, minimum inventory storage costs, and most significant of all, the possibility to build a stronger global customer base.

In this digital age, how does a media organization effectively manage the massive volume of images, graphics, videos and photographs that it gets access to every single day? This inevitably throws up a whole lot of questions.Does the company have a copyright for a particular image? Does the company give image credits? How can the organization know who is tracking the image and how many times it has been already used? Quite often, companies use the time-consuming and laborious method of making calls to determine the answer to these questions. Needless to say, it's an absolute waste of effort and resources.

If you own a media or entertainment website, you would know the amount of competition you face every day to be on the top. Too much of competition obviously means a decrease in the digital revenue, but a Drupal powered media website on the other hand guarantees sufficient digital revenues.

The massive strides in digital communication technologies has transformed the Internet into a virtual hub for different consumers to enjoy quality entertainment with a simple swipe and tap of the finger. Thanks to its tremendous growth, the entertainment and media sector has also forayed into the networking space, to enhance its utility through the Internet.

The Internet has revolutionized the way businesses are being carried out. Every brand and business is engaging their customers or users to interact with them. The media and entertainment industries are no different. They have adopted the creative sharing and interaction strategy to grab the users’ attention and to keep them actively engaged.

In order to hone your existing skills and make it to the top as a proficient Drupal developer, it is critical to understand and imbibe a few things that will augment your knowledge levels further.You are bound to learn many things along the path to becoming a Drupal developer, yet you shall do well to account for the following tips and succeed at all levels.