Retail

Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door-to-door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels.

Responsive sites and adaptive sites are the same in the sense that they both change appearance based on the browser environment they are being viewed on. One of the major challenges in creating a web design is how to create one that has lasting value, at least for a planned period of time. It is more likely that a first time visitor/customer may not be familiar with your products or services. There are other possibilities that your visitor is in a real hurry, or they’re on an iPad, at a coffee shop. Or maybe they’re on some device for which a website hasn’t been planned yet.

Ecommerce has grown exponentially over the last twenty years and has become an integral part of our lives. Today, with the proliferation of Internet and mobile devices, consumers have multiple options to browse through before choosing a product. Hence, it is important to provide consumers with a user-friendly experience and easy payment methods.

Online retailers are continuously searching for newer and better ways of addressing their business challenges to ensure future success. While an e-commerce business can be a rewarding one, it's owners have to face their own set of trials and tribulations. Competition is fierce and survival requires special skills and tactics of the highest level, which brings us to our topic in focus.

Mobile phones have become an indispensable part of everyday life. The tremendous advancements in mobile technology are transforming lives, helping to create new businesses and changing the way we communicate, work, earn, and spend. Small and medium-sized enterprises (SMEs) have taken advantage of the Internet, resulting in an enormous increase in sales and business activities. Today, sales made over the internet represent a massive proportion of overall commercial sales. The key to creating the best mobile commerce or m-commerce experience is to innovate and provide consistent, connected experiences over the smartphone that give customers sufficient information to make a purchase decision.

If you are looking for a real personalized shopping experience where there are no sales persons to bother you and you have an unlimited range of products lined up before you, log on to the top shopping websites from your mobile phone and shop till you drop. A few years back this would have been unimaginable as shopping websites were few and could be accessed only from a PC or a laptop.

Businesses have been approaching their consumers with a new-found confidence ever since mobile commerce or m-commerce revolutionized the way business transactions are carried out. M-commerce is a relatively new concept and can be defined as “Business transactions that are made through or by using a mobile device." In fact, with the rapid surge in the use of mobile devices over the past few years, businesses have made mobile commerce a top priority.

A decade ago, it would have been really impossible to imagine that you could use your petite mobile phone to shop for products available in different parts of the world. With the advancement in technology, our shopping habits have changed significantly. Today, you can take your own time to browse products without bothering about the pesky salesperson, compare prices, and make a quick and sensible purchase with a single swipe or tap on our mobiles.

With the convergence of online and offline shopping, mobile commerce is fast replacing desktop-based ecommerce; in fact it is quickly taking over a massive portion of traditional retail shopping. Mobile commerce has empowered customers to a greater extent while giving retailers the opportunity to connect to more potential clients. No wonder, Mobile commerce or m-commerce is truly the future of retail industry and is having a telling effect on the way it will operate during coming years.

Smart phones are all over the place and shoppers are going mobile, and this is what keeps developers on their toes to constantly update m-commerce technology. Needless to say, online marketers are keeping their eyes open for the latest advancements in m-commerce.

The rapid growth of tech-savvy consumers has made omni-channeling an inevitable part of retail success. Omni-channel strategies allows brands to interact completely with a consumer through several channels, improving the customer experience and ultimately ensuring brand awareness and reinforcing customer loyalty.

Thanks to the tremendous advancement in technology, today we can shop, pay our bills, book tickets and transfer funds through our mobile phones. Now we don’t have to pull out our laptop and wait for it to open in order to make purchases or pay bills, do we? Life has become much easier and quicker; you could say that now we have the world at our finger tips!

The online e-commerce and retail websites are growing at a super fast rate and are evolving into better sites constantly. As consumers expect to get newer and better experiences every time they shop, the technology driving these sites too needs to be growing and evolving simultaneously too. This will ensure that the modern shopper is given a whole new shopping experience with every trip to the online store. In its latest version, Drupal 8 has made adequate changes and additions to its platform to elevate the engagement level with the consumer.

It’s been almost two and a half years since the launch of Drupal 7 and it has proved it's reputation as a reliable and stable platform that is being ably supported by some brilliant function expanding modules. Without resting on its past laurels, Drupal has decided to launch its latest version, the much awaited CMS, Drupal 8. With a fascinating array of features and improvements, Drupal offers a world of possibilities for developers, site builders, themers and marketers.

Drupal is one of the finest open source platforms that is ideally suited for e-commerce websites. Period. Having said this, there are a lot of reasons why the statement holds truth and we are going to explore these reasons in detail.

Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page.

Drupal has been used and adapted by millions of websites across the world and not without reason. This top open source CMS is extremely flexible and robust and has found favour amongst the developer community due to the various qualities it possesses. Across the world, many renowned websites such as virgin.com, weather.com, theeconomist.com and london.gov.uk have applauded its versatility and flexibility, and used the Drupal development framework to their benefit.

The launch of Drupal 8 is bound to create more than a ripple in the pond. This latest version of Drupal, the world’s most popular enterprise web CMS, hosts around 200 new features and some much-needed advancements.