Discover how omnichannel digital strategy helps to improve the digital publishing experience.
5 marketing campaigns to steer clear of this New Year. Most campaigns flop because of bad timing, poorly thought out marketing strategies, and more.
Below you will find a list of the six biggest mistakes when it comes to landing page conversion, plus remedies on how to avoid them in 2022.
How could a small business owner analyse and interpret data to make the correct decision properly? How do they quickly spot market trends ahead of competitors from the same data and engage the target audience with strategies that generate and convert leads?
Customer acquisition is the first step in creating lasting customer loyalty. Discover the most effective and efficient strategies to achieve sustainable growth in 2022.
A market entry strategy is a planned distribution and delivery method of goods or services to a new target market. The import and export of benefits refer to creating, establishing, and managing contracts in a foreign country.
At Zyxware Technologies, we use case studies of successful results to know what works and what does not. RSW/US has found that 62% of digital marketing agencies use case studies to measure their performance and generate new leads.
Strategic management is the set of decisions that determine the performance of an organisation. It includes environmental scanning, which comprises external and internal analysis.
To upgrade Mautic to the latest Mautic 4.0.0 version, We will need to first update the present Mautic version 3.3.3 to Mautic 3.3.4 version, which is the stable version before the Mautic 4.0.0 version. It is always recommended to upgrade the Mautic version through the command line. Let us see the commands to upgrade the Mautic version.
From the document root of mautic, we will need to run the below command to check whether any version upgrade is pending.
Whether you're an established digital agency or just getting started, here are five strategies you can focus on to grow your digital marketing agency in 2021.
Ensuring privacy, using AI-assisted content creation tools, automated omnichannel marketing, exemplar user experience design and concise videos can help your digital marketing agency to stay ahead in the game.
With so many businesses currently trying to understand how to best leverage social media platforms, business communication scholars have the opportunity to contribute to social media research, training, and pedagogy.
We can overcome the disadvantages of different data types by combining 1st, 2nd, and 3rd party data to optimise accuracy and scalability. It is also critical that the data used for improved and efficient segmentation is secure, private, and comes from trusted data providers.
Strategic management gives direction through plans and policies designed specifically to fulfil objectives and allocating resources for implementing the strategies. Strategic management gives an edge over competitors.
Ensuring the security and deliverability of emails from your business accounts is important. SPF, DKIM, and DMARC represent the three pillars of email security. But what are they, and how do they shield you from potential email threats?
Have you ever wondered whether your email marketing strategy is working? Here are five of the most common metrics used in email marketing.
While businesses rely on the IT department, specifically the CIO and CTO, for technological matters, the CFO should be involved in key decisions related to developing an Information Management (IM) Strategy. While CMOs handle everything from branding to communication, if the marketing team needs technical assistance, they must seek assistance from the CIO, who will obtain the necessary software and ensure that it is fully compatible with the Company's existing infrastructure.
As a marketer, the primary task at hand is to undertake initiatives that increase the revenues of the organization. This involves a heavy dependency on digital technology, which if properly utilized can lead to huge gains. Unfortunately, even criminal elements are able to tap into the growing volume of data and transactions on the web, leading to an environment that is tricky to navigate through for continued business growth.
Last-click attribution in digital marketing analytics often misrepresents the effectiveness of earlier customer interactions in the conversion process, as it only credits the final interaction for the conversion. This approach can lead to undervalued marketing efforts and misallocated advertising budgets, as highlighted by a study showing high-value buyers typically engage with multiple campaigns before purchasing.
Trends come and go but as far as email marketing is concerned, those trends are more likely to catch on among inbound marketers for good reasons.
Marketing directors have been keen on designing their strategies for 2016 while keeping in mind the social media marketing trends that are going to have the biggest impact on their efforts. If you are in the middle of developing your social media marketing strategy for 2016, then you should definitely take some time to review the social media marketing trends for the year as predicted by experts.
A good CMS is the foundation for every digital marketing strategy and today the market is flooded with various content management systems. Now, which CMS would be the best choice for Digital marketers?
The Digital Marketing industry is a fast-paced and volatile one and for any marketer who wants to stay at the top of the game, it is pertinent to stay updated about the latest marketing trends on a regular basis. One little slip and the opportunity to keep up to the client's standards and match up with the competition is lost, and along with it, a chance to reach the top.
If you are the Social Media Manager for a B2B company, you are probably in search of a strategy that will engage your users and turn them into loyal followers and give your organization long-term success. Using Social Media Marketing has long been the domain of B2C companies while B2B companies have been sceptical about its effectiveness as a potent weapon, especially in the longer run.
If you look around you, almost all the businesses, whether big or small, engage in content marketing. They create an online space for themselves through either a website, an e-commerce platform, blogs, social media or sometimes by combining all of them together.
Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in.
Marketing of a product or a concept is no longer limited to using the conventional methods of communicating to a potential customer like print or television advertising or billboards. Today, with the faster penetration of Internet and proliferation of devices such as mobiles, smart phones and tablets, social media tools like Facebook and Twitter have become extremely relevant to market a product.
Discover how integrating captivating visual content into your digital marketing strategy can lead to remarkable results and heightened engagement.
It is true that money can’t buy everything. Had it not been so, so many small investors would have become sales giants in such a short span of time. However, implementing innovative content marketing strategies can lead to accelerated growth, turning businesses to trusted brands.
For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.
Do you know that the term “Digital Marketing” was first coined way back in the 1990s? The origin of this idea can be sourced to an innovative advertising campaign for major automobile firms that urged magazine readers to fill in reply cards, who then received a floppy disk containing promotional videos and offered test drives.
If you are a blogger, you might know that the real effort lies in blogging on a routine basis. This is a vital element that adds to the credibility of a blog. It is essential to create an effective blogging strategy that would enable you to plan well in advance and implement it precisely. Your blog should keep your target audience informed, entertained as well as educated.
Explore the significance of HubSpot in SEO and digital marketing. Learn how HubSpot can empower your SEO strategies and drive online success. Get insights now!
The one thing that all bloggers want is to boost traffic to their blog. However, everyone does not have the appropriate online writing strategies. Blogging can be a really tough job. It requires a lot of time, money, and considerable experience to create a business blog that people like to read and follow. Moreover, you have to deal with a lot of competition.
If you were given the option to watch either an informational video or read chunks of texts on a website, which would you prefer? Obviously, the video! In fact, online videos are fast becoming a vital source for content marketing. These days, most of the companies across the globe are utilizing the medium, with customers preferring videos over white papers, case studies, and live demos.
Well-written, informative, and engaging content is a vital element of a website. It not only attracts attention but also drives more traffic to your website. A successful content strategy involves several decisive components including planning, creating, promoting and measuring the performance and optimizing the content for success.
Good quality content plays a significant role in SEO. Regularly updating your website with well-written, high quality content is important for various reasons:
Social media and blogging have dramatically transformed the business world, and opened new avenues even for the smallest organizations. The latest entrant in the bandwagon is 'Content marketing strategy.'
I have used universal font WOFF also known as Oswald for one of Drupal sites header navigation menu bar links as font style. A font(WOFF) is truly universal means the availability is improved and also the font uses less bandwidth with compressed data, which loads the websites faster.
Search engine optimization plays a crucial role in the success of a business. Search engine optimization or SEO refers to a set of rules that needs to be followed to optimize websites for search engines and to significantly improve search engine rankings. Moreover, it is also a wonderful way to enhance the quality of web sites by making them more user- friendly, and easier to navigate.