Your website is a powerful tool for reaching potential customers, but are you maximizing its impact? A significant portion of website traffic remains anonymous – interested visitors who leave without sharing their information. This represents a missed opportunity. This article talks about how you can leverage the power of personalization to make an impact.
Digital Experience Platform
Digital channels open up a world of possibilities for small and medium enterprises (SMEs), allowing them to reach wider audiences and better engage with customers. A Composable Digital Business Platform, especially a Composable Digital Experience Platform (DXP), provides the backbone for successful digital transformation. At the heart of a DXP lies a powerful Web Content Management System (WebCMS) that empowers you to create compelling content, seamlessly integrate tools, and deliver engaging experiences across all channels. Here are the essential attributes to consider when choosing your DXP's WebCMS foundation
Manappuram Finance Ltd revamped its website as a digital experience platform with the help of Zyxware, highlighting convenience as the key selling point to differentiate from competitors. The new platform provides improved discoverability, a better customer experience, and enhanced security. Customers can now apply for loans and manage their accounts online, while the platform is optimized for different devices, mobile-friendly, and SEO-friendly. Overall, the revamped platform provides a seamless experience to customers, resulting in improved customer satisfaction and loyalty.
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